ItsAllGeek2Me Archives
How can you set your business apart during the holidays?
Posted on December 3, 2019 Leave a Comment
Ready, set go! Friday began the foot race leading to Christmas Day. Businesses vie for customers’s dollars in order to turn their bottom line from red to black. Although consumers are ready to spend, they are also inundated with marketing: commercials, postcard, catalogs, social media posts and ads, emails, texts, phone calls. It’s overwhelming to […]
Why does Instagram Make Marketing So Difficult?
Posted on September 23, 2019 Leave a Comment
Yes, I put it out there. Marketers whisper about it in our Facebook groups, but really I’m putting it out in the world. Instagram makes life difficult for businesses. Problems with Instagram 1. It’s so damn mobile-friendly, you can’t access it on your lap top. I had a huge fight with my IT department about […]
Is Organic Reach on Facebook No Longer an Option?
Posted on August 26, 2019 Leave a Comment
As a social media strategist, I often hear that organic reach is dead. That if you do not advertise or boost a post on Facebook that you will never reach anyone, not even your most loyal fans. I would agree with that statement to a certain extent; however, there are exceptions. I am fortunate enough […]
Spiritual social media, where should religious institutions draw the line?
Posted on July 15, 2019 Leave a Comment
Is everything fair game for Facebook? Some people post every waking moment of their day on social media — Facebook, Instagram, Twitter. But what about organizations, particularly religious organizations? Should every activity be fair game? The dilemma occurs because religious organizations need to raise their presence in the community to increase membership and stay viable. […]
Customer Service Goof: Communication is Critical
Posted on June 17, 2019 Leave a Comment
Have you ever been surprised when you received your bill at a restaurant? That’s what happened to me. Friday night I went out to dinner with my husband and a friend at a local restaurant. It was crowded and we had a 20 minute wait for an outside table, so we sat at the bar […]
What’s a Persona and Why Is It Important to Your Social Media Plan?
Posted on March 4, 2019 Leave a Comment
Imagine explaining to someone how you make a cake, but you don’t know who they are. They could be a gourmet chef or a six-year-old. Would your message be different? Of course it would. When explaining something to a six-year-old, you would use simpler language and more pictures and you would explain simple concepts in […]
What is UGC and Why Is It Important?
Posted on February 25, 2019 Leave a Comment
You may have heard the term UGC otherwise known as User Generated Content. It is the most valuable type of content in the social media universe. It is exactly what it sounds like, you get your customers to create posts for you. But how do you do that? One way to get UGC is to […]
3 Reasons You Should Follow Other Business Pages and How To Do It
Posted on January 14, 2019 Leave a Comment
Have you ever wonder what other businesses are doing to get customers in the door? Have you ever wished you were a fly on the wall listening to all of your competitors ideas? Or maybe you’re wondering how to support other businesses in the community? Here’s how you can do all those things in a […]
The Key to Success in Business: The Integrity of the Moment
Posted on September 24, 2018 Leave a Comment
I heard this phrase awhile ago when I was reading something by Steven Covey. The concept is pretty simple and yet very powerful. At every moment, you are either moving closer to your goals or farther away. Goals are not achieved solely by huge actions and big risks, but in the day to day decisions […]
