Archives

What Can a Small Business Owner Learn From an Ice Skater?

When my daughter was young, we used to watch ice skating all the time. She liked the beautiful costumes, pretty music and young girls, not much older than herself, who were in the spotlight. Of course I liked all those things, but what I really loved was the lessons that ice skating teaches. Sometimes a […]

Read More

What’s a Persona and Why Is It Important to Your Social Media Plan?

Imagine explaining to someone how you make a cake, but you don’t know who they are. They could be a gourmet chef or a six-year-old.  Would your message be different? Of course it would. When explaining something to a six-year-old, you would use simpler language and more pictures and you would explain simple concepts in […]

Read More

What is UGC and Why Is It Important?

You may have heard the term UGC otherwise known as User Generated Content. It is the most valuable type of content in the social media universe. It is exactly what it sounds like, you get your customers to create posts for you. But how do you do that? One way to get UGC is to […]

Read More

Small Business Owners Can Help Each Other on Social Media

You’re on social media. Your customers are on social media. So why are you not connecting? It may be a problem with real estate. There’s only so much space in a newsfeed and both personal and commercial posts are vying for the same property. Sometimes it’s difficult to get traction. But just like the Beatles, […]

Read More

3 Reasons You Should Follow Other Business Pages and How To Do It

Have you ever wonder what other businesses are doing to get customers in the door? Have you ever wished you were a fly on the wall listening to all of your competitors ideas? Or maybe you’re wondering how to support other businesses in the community? Here’s how you can do all those things in a […]

Read More

Could Profinder be right for your business?

LinkedIn is more than just a place to find a job. It can also be a great way to grow your business. Profinder is a part of LinkedIn that allows you to find professionals for your business as well as bid on proposals for other businesses. As a small business owner, you know that sometimes […]

Read More

Should Your Business Still Be On Social Media?

The other day I was reading an article in Forbes about the demise of social media. I read the article to find out, if not social media then what. I was waiting for the big reveal, but it never came. True there are people taking breaks from social media or even deleting their accounts. The […]

Read More

Why Tim Cook Should Hire Me?

I was reading an article yesterday entitled, “Why Tim Cook Should Hire Your Grandmother?” It was an interesting read about how young the tech world works and how they just don’t understand the needs of the aging population. Some of you might not even know who Tim Cook is. He’s the new Steve Jobs at […]

Read More

What I learned being a one-armed paper hanger

Growing up, my family often used the expression, “I’m busier than a one-armed paper hanger. ” Maybe that’s because I come from a family of wallpaper hangers. I’m not sure. I  never truly understood that expression until I broke my left arm a couple ofmonths ago. Being a lefty and having a broken arm has taught […]

Read More