Archives

The Importance of Marketing Offline

For Mother’s Day ,my daughter bought me hiking poles. I was going on a walking tour of Italy and have been known to have issues with balance so I asked my daughter to get me the poles. Last week, this note came in the mail to her. Since she lives in Australia, I opened it […]

Read More

Why does Instagram Make Marketing So Difficult?

Yes, I put it out there. Marketers whisper about it in our Facebook groups, but really I’m putting it out in the world. Instagram makes life difficult for businesses. Problems with Instagram 1. It’s so damn mobile-friendly, you can’t access it on your lap top. I had a huge fight with my IT department about […]

Read More

Is Organic Reach on Facebook No Longer an Option?

As a social media strategist, I often hear that organic reach is dead. That if you do not advertise or boost a post on Facebook that you will never reach anyone, not even your most loyal fans. I would agree with that statement to a certain extent; however, there are exceptions. I am fortunate enough […]

Read More

Leveraging LinkedIn

The time to update your profile is today. Don’t wait!

Read More

Spiritual social media, where should religious institutions draw the line?

Is everything fair game for Facebook? Some people post every waking moment of their day on social media — Facebook, Instagram, Twitter. But what about organizations, particularly religious organizations? Should every activity be fair game? The dilemma occurs because religious organizations need to raise their presence in the community to increase membership and stay viable. […]

Read More

Customer Service Goof: Communication is Critical

Have you ever been surprised when you received your bill at a restaurant? That’s what happened to me. Friday night I went out to dinner with my husband and a friend at a local restaurant. It was crowded and we had a 20 minute wait for an outside table, so we sat at the bar […]

Read More

What’s a Persona and Why Is It Important to Your Social Media Plan?

Imagine explaining to someone how you make a cake, but you don’t know who they are. They could be a gourmet chef or a six-year-old.  Would your message be different? Of course it would. When explaining something to a six-year-old, you would use simpler language and more pictures and you would explain simple concepts in […]

Read More

What is UGC and Why Is It Important?

You may have heard the term UGC otherwise known as User Generated Content. It is the most valuable type of content in the social media universe. It is exactly what it sounds like, you get your customers to create posts for you. But how do you do that? One way to get UGC is to […]

Read More

3 Reasons You Should Follow Other Business Pages and How To Do It

Have you ever wonder what other businesses are doing to get customers in the door? Have you ever wished you were a fly on the wall listening to all of your competitors ideas? Or maybe you’re wondering how to support other businesses in the community? Here’s how you can do all those things in a […]

Read More