Archives

Should Your Business Still Be On Social Media?

The other day I was reading an article in Forbes about the demise of social media. I read the article to find out, if not social media then what. I was waiting for the big reveal, but it never came. True there are people taking breaks from social media or even deleting their accounts. The […]

Read More

What Is Your Second Site?

You’ve always had a Facebook page and perhaps that’s all you ever needed. But times are changing and many businesses are reluctant to rely solely on Facebook. It may be time to look at adding an additional platform. But which one is best for your business? Check out this quick list: Instagram — Do you […]

Read More

Five Reasons Why You Should Use Canva for Social Media Graphics

First, I want to be clear that I am not being compensated by Canva.Com. I just love the product and believe if you are a business owner, it is worth your time to use it. Canva is a website that allows you to manipulate your pictures. You can change the size, insert text, create grids […]

Read More

The World’s Largest Cocktail Party: The part of social media don’t you understand

How can you set yourself apart on social media. It’s easy. Be real and listen.

Read More

8 Easy Steps for Getting Started on Social Media

So you are starting a small business and know that you need to be on social media. At least that’s what everyone says. But where do you start? The easiest way to start is to create a Facebook page. There are many different social media platforms, but Facebook is still a good place to start. […]

Read More

The New Marketing Personna: Perennials

Marketers are beginning to take notice of a new customer demographic in town: The Perennial. It’s really not a new group, its a new way of looking at customers.

Read More

My Day: Facebook’s Answer to SnapChat and Instagram’s My Story

On Easter, I signed into Messenger to send my daughter a picture of her cat with Easter Stickers. Yes, we are those people. I thought I was sending the message to her, but instead, I posted it to My Day. As a Social Media Marketer, I probably should have already known about My Day¬†on Messenger, […]

Read More

Facebook Circles: Supporting Fellow Business Owners

That blasted Facebook algorithm has been a challenge to business owners everywhere. The Facebook algorithm decides which stories users see in their News Feeds making the idea of organic reach all but nonexistent for small business owners.

Read More