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Customer Service Goof: Communication is Critical

Have you ever been surprised when you received your bill at a restaurant? That’s what happened to me. Friday night I went out to dinner with my husband and a friend at a local restaurant. It was crowded and we had a 20 minute wait for an outside table, so we sat at the bar […]

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The Transformation of Netflix: How can you apply the lessons to your business?

Did you spend the holiday vacation watching BirdBox on Netflix? Well, apparently 45 million people around the world did. Without a doubt Netflix is an example of an organization that is constantly transforming itself in order to stay relevant in the marketplace and as a result has grown into an entertainment powerhouse.  My how things […]

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7 Things You Need to Know About LinkedIn Advertising

LinkedIn is still the number one site for B2B commerce.  Although many companies encourage their employees to have up-to-date profiles or have company pages, many have not ventures into LinkedIn advertising. How do you know whether LinkedIn is the right advertising vehicle for you? Here are 7 facts that may help you decide. You need […]

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LinkedIn Leverage

LinkedIn may sometimes feel like the middle child of social media — living in the shadow of the older, more established Facebook and not as dazzling or exciting as Instagram. However if you are building your professional brand or are doing a business to business promotion, then it’s the platform for you. Why LinkedIn? LinkedIn […]

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The Three Biggest Mistakes Small Businesses Make When It Comes 2 Social Media

All small business owners know that they need to be on social media. It’s on the news, websites and advertisements. Every magazine article explains the importance of social media. So many small business owners jump in with both feet only to exclaim several months later that social media marketing doesn’t work. That’s because social media […]

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How to Evangelize your Social Media?

Have you ever met someone who has recently converted to a new religion or discovered a new idea and can’t stop talking about it? What if that new idea was your business? Can we talk? Are you excited about your business? Do you go in everyday saying, “YaHoo, I get to work today? I get […]

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Making your employees a marketing asset, not a liability

The news has been filled with stories about employees making comments on social media that their employers have deemed inappropriate, harmful, even libelous. In one situation, the employee accidentally used a corporate account rather than his personal account. That blunder resulted in his termination.  With an infringement such as that, the company was clearly within […]

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