Social Media Marketing Examiner Category

What Is Your Second Site?

You’ve always had a Facebook page and perhaps that’s all you ever needed. But times are changing and many businesses are reluctant to rely solely on Facebook. It may be time to look at adding an additional platform. But which one is best for your business? Check out this quick list: Instagram — Do you […]

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7 Need-to-Knows for Social Media Marketing

I spent this weekend creating my new syllabus for my next class. A couple of years ago, I began teaching health professionals social media marketing. These individuals, mostly women, will be small business owners responsible for attracting clients in an already crowded marketplace. Most of them start with little money, major debt from school and […]

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What I learned at Social Media Marketing World 2018?

It’s my second year at Social Media Marketing World and the most important thing I learned is that it won’t be my last. Social Media Is no longer the domain of Millennials posting cat videos or individuals ranting about politics, it’s big business and the changes coming will be fast and furious. Facebook, still the […]

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Is this the End of Facebook Marketing?

The announcement by Mark Zuckerberg concerning the changes to Facebook will mean big changes for businesses and marketers.

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What I Learned From Chalene Johnson About Social Media Marketing?

I really had no idea what to expect when this little (she is very small in stature), blonde, women jumped onto the stage of Social Media Marketing World in San Diego. As a member of the Beach Body Family, of course I knew who she was, and was impressed by her lively spirit and vitality.¬†What […]

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How to Evangelize your Social Media?

Have you ever met someone who has recently converted to a new religion or discovered a new idea and can’t stop talking about it? What if that new idea was your business? Can we talk? Are you excited about your business? Do you go in everyday saying, “YaHoo, I get to work today? I get […]

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Content Marketing: The Most Important Thing I Learned at Social Media Marketing World #SSMW17

Mind blown! My universe shifted. I know the secret to marketing and maybe to the Universe. Post Good SH*T – Guy Kawaski, social media guru. He introduced me to the idea of content marketing during the conference. I had heard the phrase, but didn’t really understand it. Everyone in the workshop laughed at the simplicity […]

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