Small business Category

Do you have a social media policy for your company?

Every day the headlines are full of companies damaged by something their employees posted on social media. It may have been something they put on the company page, but sometimes it’s on their personal page. For example, one company had customer service representatives posting about conversations they had during the day. They talked about the […]

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The Importance of Marketing Offline

For Mother’s Day ,my daughter bought me hiking poles. I was going on a walking tour of Italy and have been known to have issues with balance so I asked my daughter to get me the poles. Last week, this note came in the mail to her. Since she lives in Australia, I opened it […]

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Why does Instagram Make Marketing So Difficult?

Yes, I put it out there. Marketers whisper about it in our Facebook groups, but really I’m putting it out in the world. Instagram makes life difficult for businesses. Problems with Instagram 1. It’s so damn mobile-friendly, you can’t access it on your lap top. I had a huge fight with my IT department about […]

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Is Organic Reach on Facebook No Longer an Option?

As a social media strategist, I often hear that organic reach is dead. That if you do not advertise or boost a post on Facebook that you will never reach anyone, not even your most loyal fans. I would agree with that statement to a certain extent; however, there are exceptions. I am fortunate enough […]

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Leveraging LinkedIn

The time to update your profile is today. Don’t wait!

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Customer Service Goof: Communication is Critical

Have you ever been surprised when you received your bill at a restaurant? That’s what happened to me. Friday night I went out to dinner with my husband and a friend at a local restaurant. It was crowded and we had a 20 minute wait for an outside table, so we sat at the bar […]

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What Can a Small Business Owner Learn From an Ice Skater?

When my daughter was young, we used to watch ice skating all the time. She liked the beautiful costumes, pretty music and young girls, not much older than herself, who were in the spotlight. Of course I liked all those things, but what I really loved was the lessons that ice skating teaches. Sometimes a […]

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What’s a Persona and Why Is It Important to Your Social Media Plan?

Imagine explaining to someone how you make a cake, but you don’t know who they are. They could be a gourmet chef or a six-year-old.  Would your message be different? Of course it would. When explaining something to a six-year-old, you would use simpler language and more pictures and you would explain simple concepts in […]

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Small Business Owners Can Help Each Other on Social Media

You’re on social media. Your customers are on social media. So why are you not connecting? It may be a problem with real estate. There’s only so much space in a newsfeed and both personal and commercial posts are vying for the same property. Sometimes it’s difficult to get traction. But just like the Beatles, […]

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