non-profits Category

The Importance of Marketing Offline

For Mother’s Day ,my daughter bought me hiking poles. I was going on a walking tour of Italy and have been known to have issues with balance so I asked my daughter to get me the poles. Last week, this note came in the mail to her. Since she lives in Australia, I opened it […]

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Spiritual social media, where should religious institutions draw the line?

Is everything fair game for Facebook? Some people post every waking moment of their day on social media — Facebook, Instagram, Twitter. But what about organizations, particularly religious organizations? Should every activity be fair game? The dilemma occurs because religious organizations need to raise their presence in the community to increase membership and stay viable. […]

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7 Need-to-Knows for Social Media Marketing

I spent this weekend creating my new syllabus for my next class. A couple of years ago, I began teaching health professionals social media marketing. These individuals, mostly women, will be small business owners responsible for attracting clients in an already crowded marketplace. Most of them start with little money, major debt from school and […]

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A Checklist for Non-Profits’ Online Presence

Helping non-profits increase their online presence and get the resources they need.

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