But here’s the tough part, how do you know what is true and what isn’t? It’s becoming harder and harder to determine truth from fiction and it is breaking down the fabric of America. We used to call it propaganda, but it has moved well beyond that.
Posted on March 19, 2020 Leave a Comment
While some people think working from home is a dream, the reality may be more of a nightmare. As millions of Americans are thrown into telework, they may be having difficulty adjusting to their new reality. It’s easy to get distracted by that pile of laundry in the corner or your dog begging for a […]
Posted on December 3, 2019 Leave a Comment
Ready, set go! Friday began the foot race leading to Christmas Day. Businesses vie for customers’s dollars in order to turn their bottom line from red to black. Although consumers are ready to spend, they are also inundated with marketing: commercials, postcard, catalogs, social media posts and ads, emails, texts, phone calls. It’s overwhelming to […]
Posted on November 4, 2019 Leave a Comment
Every day the headlines are full of companies damaged by something their employees posted on social media. It may have been something they put on the company page, but sometimes it’s on their personal page. For example, one company had customer service representatives posting about conversations they had during the day. They talked about the […]
Posted on October 7, 2019 Leave a Comment
For Mother’s Day ,my daughter bought me hiking poles. I was going on a walking tour of Italy and have been known to have issues with balance so I asked my daughter to get me the poles. Last week, this note came in the mail to her. Since she lives in Australia, I opened it […]
Posted on September 23, 2019 Leave a Comment
Yes, I put it out there. Marketers whisper about it in our Facebook groups, but really I’m putting it out in the world. Instagram makes life difficult for businesses. Problems with Instagram 1. It’s so damn mobile-friendly, you can’t access it on your lap top. I had a huge fight with my IT department about […]
Posted on August 26, 2019 Leave a Comment
As a social media strategist, I often hear that organic reach is dead. That if you do not advertise or boost a post on Facebook that you will never reach anyone, not even your most loyal fans. I would agree with that statement to a certain extent; however, there are exceptions. I am fortunate enough […]
Posted on August 5, 2019 Leave a Comment
The time to update your profile is today. Don’t wait!
Posted on June 17, 2019 Leave a Comment
Have you ever been surprised when you received your bill at a restaurant? That’s what happened to me. Friday night I went out to dinner with my husband and a friend at a local restaurant. It was crowded and we had a 20 minute wait for an outside table, so we sat at the bar […]