Posted on March 2, 2020 Leave a Comment
Women over 50 is the fastest growing demographic on social media. Even with all its problems, social media is a great way for all ages to connect, and now it’s easier than ever. I have been lucky enough to teach a social media class at a senior living community for the past month. Their enthusiasm […]
Posted on November 4, 2019 Leave a Comment
Every day the headlines are full of companies damaged by something their employees posted on social media. It may have been something they put on the company page, but sometimes it’s on their personal page. For example, one company had customer service representatives posting about conversations they had during the day. They talked about the […]
Posted on September 23, 2019 Leave a Comment
Yes, I put it out there. Marketers whisper about it in our Facebook groups, but really I’m putting it out in the world. Instagram makes life difficult for businesses. Problems with Instagram 1. It’s so damn mobile-friendly, you can’t access it on your lap top. I had a huge fight with my IT department about […]
Posted on July 15, 2019 Leave a Comment
Is everything fair game for Facebook? Some people post every waking moment of their day on social media — Facebook, Instagram, Twitter. But what about organizations, particularly religious organizations? Should every activity be fair game? The dilemma occurs because religious organizations need to raise their presence in the community to increase membership and stay viable. […]
Posted on February 25, 2019 Leave a Comment
You may have heard the term UGC otherwise known as User Generated Content. It is the most valuable type of content in the social media universe. It is exactly what it sounds like, you get your customers to create posts for you. But how do you do that? One way to get UGC is to […]
Posted on September 17, 2018 Leave a Comment
The other day I was reading an article in Forbes about the demise of social media. I read the article to find out, if not social media then what. I was waiting for the big reveal, but it never came. True there are people taking breaks from social media or even deleting their accounts. The […]
Posted on June 12, 2018 Leave a Comment
The other day I got a referral for a local business. Like many others, I googled the business and found its web page. Of course, I always like to check out a business’ Facebook page, so I clicked on the icon. The last time there had been a post was 2012. Many businesses make this […]
Posted on May 28, 2018 2 Comments
Being a small business owner definitely can have it’s ups and downs. Those who speak of being your own boss have probably never owned a business. True, you make your own decisions, but every customer is your boss and every decision has consequences. It’s easy to doubt yourself and worry as to whether or not […]
Posted on April 23, 2018 1 Comment
You’ve always had a Facebook page and perhaps that’s all you ever needed. But times are changing and many businesses are reluctant to rely solely on Facebook. It may be time to look at adding an additional platform. But which one is best for your business? Check out this quick list: Instagram — Do you […]