Instagram Category

Do you have a social media policy for your company?

Every day the headlines are full of companies damaged by something their employees posted on social media. It may have been something they put on the company page, but sometimes it’s on their personal page. For example, one company had customer service representatives posting about conversations they had during the day. They talked about the […]

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Why does Instagram Make Marketing So Difficult?

Yes, I put it out there. Marketers whisper about it in our Facebook groups, but really I’m putting it out in the world. Instagram makes life difficult for businesses. Problems with Instagram 1. It’s so damn mobile-friendly, you can’t access it on your lap top. I had a huge fight with my IT department about […]

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Spiritual social media, where should religious institutions draw the line?

Is everything fair game for Facebook? Some people post every waking moment of their day on social media — Facebook, Instagram, Twitter. But what about organizations, particularly religious organizations? Should every activity be fair game? The dilemma occurs because religious organizations need to raise their presence in the community to increase membership and stay viable. […]

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What is UGC and Why Is It Important?

You may have heard the term UGC otherwise known as User Generated Content. It is the most valuable type of content in the social media universe. It is exactly what it sounds like, you get your customers to create posts for you. But how do you do that? One way to get UGC is to […]

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Should Your Business Still Be On Social Media?

The other day I was reading an article in Forbes about the demise of social media. I read the article to find out, if not social media then what. I was waiting for the big reveal, but it never came. True there are people taking breaks from social media or even deleting their accounts. The […]

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5 Reasons to Keep Up Your Social Media

The other day I got a referral for a local business. Like many others, I googled the business and found its web page. Of course, I always like to check out a business’ Facebook page, so I clicked on the icon. The last time there had been a post was 2012. Many businesses make this […]

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Business Inspiration from an Unlikely Source

Being a small business owner definitely can have it’s ups and downs. Those who speak of being your own boss have probably never owned a business. True, you make your own decisions, but every customer is your boss and every decision has consequences. It’s easy to doubt yourself and worry as to whether or not […]

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What Is Your Second Site?

You’ve always had a Facebook page and perhaps that’s all you ever needed. But times are changing and many businesses are reluctant to rely solely on Facebook. It may be time to look at adding an additional platform. But which one is best for your business? Check out this quick list: Instagram — Do you […]

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Social Media and the Police

Lately there has been a great deal of discussion about the negative impact of social media on individuals and society. It is like the car accident that we can’t look away from. But social media has had significant positive impact as well, especially as it relates to law enforcement. I was recently asked to put […]

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