Facebook Category

Do you have a social media policy for your company?

Every day the headlines are full of companies damaged by something their employees posted on social media. It may have been something they put on the company page, but sometimes it’s on their personal page. For example, one company had customer service representatives posting about conversations they had during the day. They talked about the […]

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Is Organic Reach on Facebook No Longer an Option?

As a social media strategist, I often hear that organic reach is dead. That if you do not advertise or boost a post on Facebook that you will never reach anyone, not even your most loyal fans. I would agree with that statement to a certain extent; however, there are exceptions. I am fortunate enough […]

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Spiritual social media, where should religious institutions draw the line?

Is everything fair game for Facebook? Some people post every waking moment of their day on social media — Facebook, Instagram, Twitter. But what about organizations, particularly religious organizations? Should every activity be fair game? The dilemma occurs because religious organizations need to raise their presence in the community to increase membership and stay viable. […]

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What is UGC and Why Is It Important?

You may have heard the term UGC otherwise known as User Generated Content. It is the most valuable type of content in the social media universe. It is exactly what it sounds like, you get your customers to create posts for you. But how do you do that? One way to get UGC is to […]

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Small Business Owners Can Help Each Other on Social Media

You’re on social media. Your customers are on social media. So why are you not connecting? It may be a problem with real estate. There’s only so much space in a newsfeed and both personal and commercial posts are vying for the same property. Sometimes it’s difficult to get traction. But just like the Beatles, […]

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3 Reasons You Should Follow Other Business Pages and How To Do It

Have you ever wonder what other businesses are doing to get customers in the door? Have you ever wished you were a fly on the wall listening to all of your competitors ideas? Or maybe you’re wondering how to support other businesses in the community? Here’s how you can do all those things in a […]

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Shopping Small is More Important Than Ever This Year

2018 was a challenging year for businesses in the Catonsville and Ellicott City area. A weekend of rain left businesses devastated, many of whom are still feeling the affects of the Memorial Day flood. But entrepreneurs are tough! Many of them have decided to continue in business despite the challenges. They are rebuilding and remaining […]

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Should Your Business Still Be On Social Media?

The other day I was reading an article in Forbes about the demise of social media. I read the article to find out, if not social media then what. I was waiting for the big reveal, but it never came. True there are people taking breaks from social media or even deleting their accounts. The […]

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Why Tim Cook Should Hire Me?

I was reading an article yesterday entitled, “Why Tim Cook Should Hire Your Grandmother?” It was an interesting read about how young the tech world works and how they just don’t understand the needs of the aging population. Some of you might not even know who Tim Cook is. He’s the new Steve Jobs at […]

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