Content Marketing Category

Could Profinder be right for your business?

LinkedIn is more than just a place to find a job. It can also be a great way to grow your business. Profinder is a part of LinkedIn that allows you to find professionals for your business as well as bid on proposals for other businesses. As a small business owner, you know that sometimes […]

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Why Tim Cook Should Hire Me?

I was reading an article yesterday entitled, “Why Tim Cook Should Hire Your Grandmother?” It was an interesting read about how young the tech world works and how they just don’t understand the needs of the aging population. Some of you might not even know who Tim Cook is. He’s the new Steve Jobs at […]

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Know Your Contest Rules: Don’t End Up in Facebook Jail

Your business needs a little push and you think a contest may be just the ticket to get you noticed, Facebook has strict rules concerning contests and violating them could cause your page to be suspended or shut down. While contests can be fun, it’s best to have a quick review of the rules: Acknowledgement […]

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Business Inspiration from an Unlikely Source

Being a small business owner definitely can have it’s ups and downs. Those who speak of being your own boss have probably never owned a business. True, you make your own decisions, but every customer is your boss and every decision has consequences. It’s easy to doubt yourself and worry as to whether or not […]

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7 Need-to-Knows for Social Media Marketing

I spent this weekend creating my new syllabus for my next class. A couple of years ago, I began teaching health professionals social media marketing. These individuals, mostly women, will be small business owners responsible for attracting clients in an already crowded marketplace. Most of them start with little money, major debt from school and […]

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Is this the End of Facebook Marketing?

The announcement by Mark Zuckerberg concerning the changes to Facebook will mean big changes for businesses and marketers.

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Your Business’s Social Media Resolutions

It’s January and everyone is making resolutions. Lose weight? Stop smoking? In fact, some people have already given up on their resolutions. However, business owners need to take resolutions more seriously. Resolutions are important milestones that help you grow your business. Maybe using the word goals rather than resolutions will give them more credibility. When […]

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Stop! You Can’t Use That Picture

We are so used to everything being free on the Internet that we rarely think about paying for pictures or visual images. But especially when you use an image for marketing, you need to be careful. Not all images are free and using them could cost you a lawsuit or at least a fee to […]

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Three Reasons Why You Should Be on LinkedIn

“Does anyone really use LinkedIn?” I hear this question all the time as I try to convince my clients that they need to increase their presence on this social media platform. Some have a profile, but they don’t manage it and haven’t updated it since they first created it. All they really know is that […]

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