Posted on December 3, 2019 Leave a Comment
Ready, set go! Friday began the foot race leading to Christmas Day. Businesses vie for customers’s dollars in order to turn their bottom line from red to black. Although consumers are ready to spend, they are also inundated with marketing: commercials, postcard, catalogs, social media posts and ads, emails, texts, phone calls. It’s overwhelming to […]
Posted on September 23, 2019 Leave a Comment
Yes, I put it out there. Marketers whisper about it in our Facebook groups, but really I’m putting it out in the world. Instagram makes life difficult for businesses. Problems with Instagram 1. It’s so damn mobile-friendly, you can’t access it on your lap top. I had a huge fight with my IT department about […]
Posted on August 26, 2019 Leave a Comment
As a social media strategist, I often hear that organic reach is dead. That if you do not advertise or boost a post on Facebook that you will never reach anyone, not even your most loyal fans. I would agree with that statement to a certain extent; however, there are exceptions. I am fortunate enough […]
Posted on August 5, 2019 Leave a Comment
The time to update your profile is today. Don’t wait!
Posted on July 15, 2019 Leave a Comment
Is everything fair game for Facebook? Some people post every waking moment of their day on social media — Facebook, Instagram, Twitter. But what about organizations, particularly religious organizations? Should every activity be fair game? The dilemma occurs because religious organizations need to raise their presence in the community to increase membership and stay viable. […]
Posted on May 13, 2019 Leave a Comment
When my daughter was young, we used to watch ice skating all the time. She liked the beautiful costumes, pretty music and young girls, not much older than herself, who were in the spotlight. Of course I liked all those things, but what I really loved was the lessons that ice skating teaches. Sometimes a […]
Posted on March 4, 2019 Leave a Comment
Imagine explaining to someone how you make a cake, but you don’t know who they are. They could be a gourmet chef or a six-year-old. Would your message be different? Of course it would. When explaining something to a six-year-old, you would use simpler language and more pictures and you would explain simple concepts in […]
Posted on February 25, 2019 Leave a Comment
You may have heard the term UGC otherwise known as User Generated Content. It is the most valuable type of content in the social media universe. It is exactly what it sounds like, you get your customers to create posts for you. But how do you do that? One way to get UGC is to […]
Posted on December 31, 2018 Leave a Comment
Did you spend the holiday vacation watching BirdBox on Netflix? Well, apparently 45 million people around the world did. Without a doubt Netflix is an example of an organization that is constantly transforming itself in order to stay relevant in the marketplace and as a result has grown into an entertainment powerhouse. My how things […]