Content Marketing Category

How can you set your business apart during the holidays?

How To Set Your Business Apart During the Hollidays

Ready, set go! Friday began the foot race leading to Christmas Day. Businesses vie for customers’s dollars in order to turn their bottom line from red to black. Although consumers are ready to spend, they are also inundated with marketing: commercials, postcard, catalogs, social media posts and ads, emails, texts, phone calls. It’s overwhelming to […]

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Why does Instagram Make Marketing So Difficult?

Yes, I put it out there. Marketers whisper about it in our Facebook groups, but really I’m putting it out in the world. Instagram makes life difficult for businesses. Problems with Instagram 1. It’s so damn mobile-friendly, you can’t access it on your lap top. I had a huge fight with my IT department about […]

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Is Organic Reach on Facebook No Longer an Option?

As a social media strategist, I often hear that organic reach is dead. That if you do not advertise or boost a post on Facebook that you will never reach anyone, not even your most loyal fans. I would agree with that statement to a certain extent; however, there are exceptions. I am fortunate enough […]

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Leveraging LinkedIn

The time to update your profile is today. Don’t wait!

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Spiritual social media, where should religious institutions draw the line?

Is everything fair game for Facebook? Some people post every waking moment of their day on social media — Facebook, Instagram, Twitter. But what about organizations, particularly religious organizations? Should every activity be fair game? The dilemma occurs because religious organizations need to raise their presence in the community to increase membership and stay viable. […]

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What Can a Small Business Owner Learn From an Ice Skater?

When my daughter was young, we used to watch ice skating all the time. She liked the beautiful costumes, pretty music and young girls, not much older than herself, who were in the spotlight. Of course I liked all those things, but what I really loved was the lessons that ice skating teaches. Sometimes a […]

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What’s a Persona and Why Is It Important to Your Social Media Plan?

Imagine explaining to someone how you make a cake, but you don’t know who they are. They could be a gourmet chef or a six-year-old.  Would your message be different? Of course it would. When explaining something to a six-year-old, you would use simpler language and more pictures and you would explain simple concepts in […]

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What is UGC and Why Is It Important?

You may have heard the term UGC otherwise known as User Generated Content. It is the most valuable type of content in the social media universe. It is exactly what it sounds like, you get your customers to create posts for you. But how do you do that? One way to get UGC is to […]

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The Transformation of Netflix: How can you apply the lessons to your business?

Did you spend the holiday vacation watching BirdBox on Netflix? Well, apparently 45 million people around the world did. Without a doubt Netflix is an example of an organization that is constantly transforming itself in order to stay relevant in the marketplace and as a result has grown into an entertainment powerhouse.  My how things […]

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