Leveraging LinkedIn

When was the last time you checked your LinkedIn profile. Take a few minutes a review your profile. Better yet. Start by Googling yourself. Come on, we all do it.

I bet that your LinkedIn profile is one of the top hits when you Google you. Which means, yes, people are looking at your profile, and so should you. Here are the critical points you want to review.

Profile Picture

Try looking at your profile picture with a critical eye. Could someone actually identify you from your picture? Is the picture so old that you’ve donated the suit you are wearing to Goodwill? Or is it a selfie you snapped just so you would have something, but had always planned to replace it? Either way, change it today or make an appointment to have a professional photo taken. Yes, today.

Cover Photo

Most people don’t even have a cover photo so having one sets you apart. Use the same one that you are using on your Facebook business page. Don’t have a Facebook business page or don’t have a Cover photo? That’s for another time. Just know that you should have one. You can easily create a LinkedIn cover photo at Canva.com.  This is a free tool that is very easy to use and is available as a mobile app.

Job History

Is your LinkedIn profile still showing your last job or have you not filled out your job history at all? Don’t just input the information. Make sure to put in some of your duties, responsibilities and of course, accomplishments. This may take some time, but it is important to review. I also think it’s important to annotate the new name of a company if it has changed since you have been there. Remember people are reading it to find out more about you. They may have never heard of a company you worked for, but may be familiar with the company’s new name. If you haven’t updated this change, it makes you look out of touch.

Education and the Rest

Make sure all your education is included in this section. You never know when an alumni may be looking to reach out. It is also important to include any certifications, awards or accomplishments you have received. This profile is where people can find out about your skills set so don’t be shy.

Take 15 minutes today to look at your LinkedIn profile. If you need assistance getting your profile updated, email me at kparis@itsallgeek2me.org or Direct Message me on Facebook or LinkedIn.


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