What Is Your Second Site?

You’ve always had a Facebook page and perhaps that’s all you ever needed. But times are changing and many businesses are reluctant to rely solely on Facebook. It may be

time to look at adding an additional platform. But which one is best for your business? Check out this quick list:

Instagram — Do you have great visuals? Are you looking to appeal to the under 35 demographic? Then Instagram is right for you. In a few clicks, you can show off your products or the lifestyle that your products will give your customer. But Instagram is the most needy of all the platforms. You need to post at minimum 5 times a week and you can only post and interact from a mobile device.

Twitter — If you are your brand then Twitter is the right platform for you. Twitter can help leverage you as an expert in your chosen field. It is a great way to get information out. It is also a great way to communicate quickly and get a pulse on your followers.

LinkedIn — If you do B2B, then LinkedIn is where you should spend your time. LinkedIn is where America does business. You should not only have a personal page, but also a company page. Even if you don’t decide to be active on LinkedIn right now, you should reserve you company page name.

Pinterest — Pinterest is the most under appreciated social media platform. It is the Rodney Dangerfield of social media. It get’s no respect. But for any business geared towards women under 35, it’s perfect. Weddings, fashion, decorating, etc.

Snapchat — Not sure it’s worth your time if you are a small business, but if your target is the under 25 crowd, give it a try.

Hope these quick tips help you decide on a second platform. Need more advice, contact me at kparis@itsallgeek2me.org.

1 Comments on “What Is Your Second Site?”

  1. Yes! Putting all your eggs in one Facebook basket was never a wise decision, but Facebook makes it easy to do so. I think one social platform you should add is YouTube. With video being the favored content choice, YouTube can give FB a Run for its money. Look at the number of YouTube celebrities and influencers we have now. Talk about thought leadership! And not all of them are millennials either. YouTube is great for community building, improving SEO, and potential business leads. One last plus, is that every demo watches YouTube vids whether on mobile or desktop.


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