So you are starting a small business and know that you need to be on social media. At least that’s what everyone says. But where do you start?
The easiest way to start is to create a Facebook page. There are many different social media platforms, but Facebook is still a good place to start. Facebooks crosses generations and genders. You can always add additional platforms, but it is good to start with one and do it well before moving on.
- Create a Facebook Page — Go to “Home” on your personal accout and you will see “Create Page” on the left side of the screen. Facebook will walk you through the steps to create your page.
- Populate Your Page — It is important that once you have created your page, put in the necessary information. Include contact information, information about your company and location.
- Add pictures — People love pictures. Your profile picture should either be your logo or your picture. If you are the brand, then having a picture of yourself on the page is important so you people can connect with you.
- Start posting and keep posting — At a minimum you should be posting three times a week. Keep your content varied and interesting. If all you do is sell, then no one will follow you. Instead, make your page informative and entertaining. Post pictures of your business and staff. Look for news articles related to your industry or related the community where you have your business. Have fun and be creative.
- Schedule your posts — Use the scheduling feature on Facebook. When you create a post, you will see the Publish button. Unlike your personal page, your business page allows you to schedule posts in the future. There is a drop down menu on the Publish button that will allow you to schedule a post for a later date. That way you can spend an hour on Sunday scheduling your posts for the week. This feature may help social media seem less daunting.
- Make sure to invite everyone you know to “like” your page. Also ask friends, family and employees to “like” and “share” your company posts on their pages. This will increase your visibility significantly.
- Don’t be afraid to invest a little money in advertising to promote your page. As little as $25 a month can help grow your social media presence.
- If people are leaving comments or interacting with your page, make sure you acknowledge them. Social media is a conversation, not a lecture. You want people to interact with you.
Need more help? Contact me at firstname.lastname@example.org. I can help you manage your social media platforms and increase your online visibility.