Have you ever met someone who has recently converted to a new religion or discovered a new idea and can’t stop talking about it? What if that new idea was your business?
Can we talk? Are you excited about your business? Do you go in everyday saying, “YaHoo, I get to work today? I get to take care of my customers and help them get great service.”
No! Well, then, if you’re not excited, then why should anyone else?
I know of which I speak. As a social media marketing consultant, I felt like life simply consisted of posting content on Facebook. Not that there is anything wrong with that, but really, it doesn’t inspire. Then, I learned the concept of content marketing and my whole philosophy changed.
I started to get excited about providing great, consumable content that people wanted to know. I started to think how this could change my client’s lives and business and I became evangelized (not sure if that’s a word, but its ok).
I saw this concept in action when I worked at Weight Watchers. The company always had a new crop of potential employees willing to work cheap because employees have to have lost weight through Weight Watchers in order to work there. So employees are evangelized. They then create customers are evangelized. And that turns into big profits for the company.
That is not to say that all of your employees need to have been customers before they come to work for you. It does mean that they need to believe in the product and that HAVE to believe that helping the customer get the services that they need is their number one priority.
So how do you make that happen? How do you evangelize employees and customers. Let’s go back to the one of the first questions. Are you excited about your business? If you’re not, then why should anyone else be.
Think about what you could do to get excited again. If you opened your own small business, then at some point, you must have been excited. Do you think you offer the best service at the best price? If not, change it. If you don’t want to do that, then get out of business.
So how do you evangelize your business?
- Step 1: Give a crap! Start thinking about why you are the best business and how you can SHOW potential customers why you are the best business.
- Step 2: If you are not the best business, then change or get out of business.
- Step 3: When customers start giving you compliments, and they will, give them an outlet to share those compliments.
- Step 4: Repeat! Repeat! Repeat! Every day until you retire to Bermuda.
So today is the day you reinvigorate your business. You find the joy in what you do and you let that show to every potential customer.